AdSense (Google’s advertising program) presents an earning opportunity to the websiteowners by allowing Google to post advertisements on their websites. These advertisements are either text advertisements or image based advertisements. Of course,the website owners need to enroll to the AdSense program through Google’s website https://www.google.com/AdSense
Google AdSense program requiresyou (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html codeof your website i.e. depending on where you want to position the advertisements (however, there are certain rules thatyou must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). When people visit your website they are able to see theseadvertisements. Your earnings are based on howmany Google Ads are displayed on your website and also based on how many times visitors to yourwebsite actually click on one of those Ads. The Google AdSense system calculates your revenue onper-click (CPC) and per-thousand-Ads-displayed (CPM) basis.The latter is also known asimpressions.
For people who want to advertise their products and services through the Google AdSense system, it’s just a matter of signingup through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense. These businesses can specify the limit and Google AdSense system will accordingly serve theirAds so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic to their website; hence fulfilling their purpose of advertising.
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